Steve Schadt · Speaker
steve@schadt.com 941-400-0104 Speaker kit PDF
For AI conferences, innovation summits, chambers and business groups · Keynote · Session · Hands-on workshop

Building a Brain for Your Business

Every file in. Finished marketing out.

Your attendees set up a brain on the business's own computer: one folder and an AI assistant that knows the business and never needs it explained again. The brain gathers every photo, review, document and logo the business owns and builds posts in every size, video, newsletters, guides and the follow-up for every customer. The team approves, and gets back the hours this takes by hand.

Video built automaticallyNo editing, no Photoshop, no software
Any AI assistantReads one folder on the business's own computer
20 to 120 minutesKeynote, session or hands-on workshop
Watch the session reel95 sec Download the speaker kitPDF, 2 MB Book the session
The session in 95 seconds Download the reel · MP4, 23 MB

Save time

Every photo, review and file found and filed automatically. Posts, follow-up and newsletters are written by the brain while the team does the work customers pay for.

Save money

Posts, reels, newsletters and guides made in-house, from the photos, reviews and files the business already paid for.

Make money

The best work on social media, the best reviews in front of new customers, and every inquiry answered and followed up on day 1, 7, 14 and 30.

The session

What your members learn

Every business already owns its best marketing: photos of the work, customer reviews, documents, logos and video, spread across the website, review sites, phones, inboxes and old drives.

This session shows owners and teams how to put all of it into a business brain: one folder on the business's own computer, and an AI assistant that gathers the assets automatically and builds the marketing from them. The worked example is one business start to finish, and Steve's own company runs on the same system every day. Attendees leave with the steps to set up their own brain the next week. Nothing is sold from the front of the room.

Learning objectives
  1. Set up a business brain: one folder on the business's own computer that any AI assistant reads, so it never starts from scratch.
  2. Consolidate every photo, review, document, logo and video from the website, review sites, phones, inboxes and old drives into the brain.
  3. Use the brain to build posts in every size social media needs, and 30-second and 15-second videos, with no editing software.
  4. Turn every review from every site into review cards, a review video and social proof for every email and presentation.
  5. Answer every inquiry with a personal reply, follow up on day 1, 7, 14 and 30, and build newsletters and guides in-house.
20 minKeynote
60 minConference breakout with examples and questions
90 to 120 minHands-on workshop, every attendee on a laptop
On siteTeam workshop, by request

Audience

Business owners, founders, managers, marketing teams and anyone who uses AI at work. No coding.

Room needs

Projector and screen, 16:9, HDMI or USB-C. Lavalier or handheld microphone. The workshop needs Wi-Fi for laptops.

Workshop extras

Every attendee gets a USB drive with the brain template, tools and worksheets, and leaves with their own brain working.

From the lecture

Nine chapters, one brain

Slides from the talk. Each chapter is a job the brain takes off the team. The worked example is a medical practice, and the cases shown are AI-generated.

Build your brain. Simplify all marketing, forever.
01
Build your brainOne folder on the business's own computer. Any AI assistant reads it, so it never starts from scratch and never needs the business explained again.
Every asset, in one place.
02
Every asset, in one placePhotos, reviews, PDFs, Word files, logos, voice and content, gathered automatically from the website, review sites, phones, inboxes and old drives into one contact sheet.
Before and afters in. Beautiful slides out. Mismatched original photos become finished slides at 16:9, 4:5 and 9:16.
03
Before and afters in. Beautiful slides out.Original photos in every size, light and crop go in. Branded, labeled slides at every size social media needs come out. The same job runs on product shots, project photos and team photos. Boring work, automated: done for you, every time, forever.
Every review, from every site, in one file.
04
Every review, from every site, in one fileThe brain finds every review on the web automatically and keeps the business's most valuable asset in one file. Reviews become review cards, a review video and social proof for every email, guide and presentation.
Pre-op to day 60, one sequence.
05
Pre-op to day 60, one sequenceGuides, reminders, check-ins and a day 30 review request with a QR code, written for every customer automatically. The example is a patient's path; the same sequence fits any client or customer.
Newsletters and events.
06
Newsletters and eventsNewsletters, event invitations and print pieces built from the business's best work, without an agency.
Didn't book? Day 1, 7, 14, 30.
07
Didn't book?Every inquiry that did not buy gets a personal reply on day 1, then follow-up on day 7, 14 and 30. Automatically, every time.
08
Build videos with your brainNo editing, no Photoshop, no software. Photos and reviews go in; 30-second and 15-second reels come out, cut to music, with sound and silent, ready to post. People shown are AI-generated.
09
One pass. All marketing, better.Build it once and use it everywhere: the website, social media, sales meetings, email and print, for years.
How it runs

Same nine chapters, three depths

Keynote

The nine chapters, the reel and one set of photos turned into posts in every size. Attendees leave knowing what a business brain does and what it saves.

Session

The nine chapters with more examples, the setup steps, and time for questions from owners and teams.

Workshop

Every attendee builds their own brain on a laptop from the USB drive: files gathered, a post and a reel built, follow-up written.

Speaker resources

Everything a program committee needs

Bios, abstracts and objectives at any length are sent on request.

Speaker kitPDF, 2 MB · session, objectives, formats, testimonials ReelMP4, 23 MB · 95 seconds, 16:9, music HeadshotsZIP, 1.4 MB · square, vertical, 3x4 and wide crops Bio and abstractAny word count, by email from steve@schadt.com
About

Steve Schadt

Steve Schadt on stage

Steve Schadt started as an art director at McCann Erickson on major international advertising accounts, then served as director of corporate development and creative director at Einstein Medical.

He was an early adopter of AI for marketing and is an expert in generative AI search: how ChatGPT, Gemini and Google's AI answers decide who to recommend. His own company runs every day on an AI brain he built from plain files on its own computers.

He has lectured at national medical and dental societies, local associations and a bar association, and has worked with hundreds of medical and dental practices. His sessions are hands-on, and attendees leave with working tools that save time and make money.

McCann EricksonArt director
Einstein MedicalCreative director
Generative AI searchHow AI answers choose
Foundation for Facial Aesthetic SurgeryFaculty, three sessions
UC Santa BarbaraBFA, fine art
U.S. Coast GuardLicensed captain
Presentations, panels and education

Lectures across medicine, dentistry and law

As lecturer, faculty, panel member and trainer, at national societies and local associations.

Plastic and aesthetic surgery

  • Foundation for Facial Aesthetic SurgeryFaculty, three sessions
  • Vegas Cosmetic Surgery & Aesthetic DermatologyLecturer, marketing track
  • American Med Spa AssociationLecturer, marketing track
  • The Aesthetic SocietyPanel member
  • Florida Society of Plastic SurgeonsPanel member
  • American Society of Plastic SurgeonsPanel member

Eye, laser and skin

  • American Society of Cataract and Refractive SurgeryLecturer, marketing track
  • American Society for Laser Medicine and SurgeryLecturer, marketing track
  • American Academy of OphthalmologyPanel member
  • American Academy of DermatologyPresenter

Dentistry

  • American Academy of Implant DentistryPanel member
  • The Nash InstituteEducator and trainer
  • Tampa Bay Area Dental AssociationSpeaker
  • Sarasota County Dental AssociationSpeaker

Law

  • San Diego County Bar AssociationSpeaker

Online

  • Einstein Medical webinar seriesPractice marketing for physicians, dentists and staff

Local and regional

  • State societies and study clubsMedical, dental and marketing events
Topics presented

AI, Art and Advertising · The Future of Search Engine Optimization in an AI-Driven World · Setting Up a Photo/Video Studio in Your Practice · Story Driven Marketing, the Value of Real Patient Stories · Digital Production and Large Video Files · Storytelling With Video · SEO for Implant Dentistry · LASIK Marketing Secrets

From the audience

“This session was fantastic. Steve Schadt is the BEST; his energy and presence were palpable throughout his enthusiastic presentation. He is simply outstanding.”

Carlos Burnett, MD · Westfield, NJ
“Great ideas! I have a lot to implement. Thanks. Very well organized and well done.”
G. Gregory Gallico III, MD · Boston, MA
“Good content with ideas that can be put into action right away!”
Tom Armstrong, DDS · Bakersfield, CA
“I learned how social media can help the practice and how to use internet marketing tools. It was Great!”
Frank Yelian, MD · Irvine, CA
“I knew very little about the benefits of social media so I learned a lot - very well done”
Juris Bunkis, MD · Los Angeles, CA
“I learned how to break down and analyze my practice design and copy”
Gavin Sandercoe, MD · NSW, Australia
“Excellent, I learned important tips about photography.”
Mahamood Kara, MD · Ontario, Canada
“I started looking at objections from a different perspective and found out the importance of following a script to overcome objections.”
Cheryl Summa · Registered Nurse
“It was great - I learned how important any call to the practice is, even if they are not ready.”
Sondra Osorio · Patient Coordinator
Speaking requests

Book the session.

steve@schadt.com
941-400-0104
MeetingName, date and city
AudienceOwners, teams or both, and expected size
FormatKeynote, session or hands-on workshop
DeadlineWhen the program needs title, abstract and objectives